A survey carried out by Times Internet and DMA Asia found that content marketing in India replaced social media as the most popular strategy in 2017-18. The demand for content marketing has led to an increase in content marketing agencies in India.
India has also emerged as the top market for content marketing jobs worldwide. A report compiled by SEMRush found that of the 17,000 jobs available globally, 5,000 were in India.
Scatter
Scatter provides a purpose-built enterprise content marketing platform for digital and content marketing teams. The solution enhances your digital marketing team’s productivity by organizing the content creation process.
Scatter works with brands to identify content opportunities and develop a content marketing strategy to create and distribute content across various channels. The agency started in 2014 and has offices in both Delhi and Mumbai.
Scatter currently works with clients like Airtel, Ford, HP, TVS, Samsung, IBM, to mention a few. We had the privilege of interviewing Rajan Srinivasan, Founder of Scatter, a few years back. The interview provides you with the backstory of how Scatter started and Rajan’s outlook on India’s content marketing.
LexiConn Content
Lexiconn started in India when the term ‘content marketing’ itself was infancy. Today Lexiconn is among the leading content marketing agencies in India, with having served over 600+ clients in 20 countries.
The agency started in 2008 and currently caters to both B2B and B2C brands. Leiconn works with leading Indian brands like ICICI Bank, Siemens, Times Internet, HCL, etc. The agency provides a full suite of content marketing services on both retainer and project basis to help clients scale their content marketing efforts. We caught up with Khamir Purohit, Founder of Lexiconn, a few years back, to understand India’s content marketing evolution. You can read the detailed conversion with Khamir Purohit here.
Just Words
JustWords started in 2010 to help brands with their content development efforts but has evolved to provide the full suite of content marketing services. The agency has worked with 458+ clients in the last ten years.
Just Words has worked with clients like PayTabs, HDFC Ergo, Genius Innovation, Hero FinCorp, to mention a few. The agency has also developed a pool of talented writers and journalists to support various content marketing needs.
Niswey
Niswey is a digital marketing agency based in New Delhi, India, that helps brands with inbound marketing services. Founded in 2011, Niswey’s team of 14 employees specializes in content marketing and web design.
The firm has also evolved to provide SEO services to its clients. The agency predominately works with smaller and mid-market sized clients from the information technology, business services, and consumer products industries.
Niswey currently works with clients like Srijan, Arjo, ResMed, Borderless Access, etc.
WordPlay
Wordplay Content is a Bangalore based content marketing agency that helps brands generate web traffic, build consumer trust, and be a successful brand on the web.
The agency started by developing web content for clients and evolved to offer an entire gamut of content marketing services. WordPlay has worked with leading Indian and global dotcoms – e-commerce, fashion, and travel brands.
The agency has worked with leading clients like Amazon, Flipkart, ClearTrip, Swiggy, etc.
Godot Media
Godot Media started in Bengaluru in 2008 by offering content writing services. Since 2008, Godot Media’s team of 38 has been specializing in content marketing and social media marketing for primarily small businesses.
The agency works with clients on a project basis via the agency’s website or its content marketplace platform narrato.io.
Godot Media has worked with clients like ING, Sotheby’s, AES International, Shaw, etc.
Paul Writer
Paul Writer is a leading B2B marketing agency founded by Jessie Paul in 2010. Jessie was the former CMO of Wipro and has held senior marketing positions in Infosys and iGATE.
The agency helps brands with customer acquisition and retention strategy, design marketing plans, and drive the content strategy, and support online and offline activities required for your success.
Headquartered in Bangalore, Paul Writer’s current client roaster includes Adobe, IBM, Happiest Minds, IBM, LinkedIn, Oracle, Pluralsight, and others.
Yellow Seed
Yellow Seed is a content development and development agency that started in 2012. Besides providing clients with a range of content marketing services, the agency also conducts workshops and masterclasses.
The agency currently works with notable clients like Mercedes Benz, Aditya Birla Capital, Wavemaker, Insider. In, Godrej Properties, Viacom18, Nestle, Castrol, and more.