As ROI continues to be a priority for marketers, brands are looking for marketing technology solutions that can provide them with a unified view of their digital activations. Nearly 62% of the marketers are looking for a single platform to track their digital activations.
When we looked at the marketing landscape, we wanted to look at marketing technology companies in India catering to Indian and global needs. The list comprises of companies that started their operations in India but now have a global customer base.
Konnect Insights
Konnect Insights is a social listening and analytics tool. The platform’s search engine crawls more than 20 million online sources. Konnect insights provide integrated analytics and listening features for brands leveraging social media platforms like Facebook, Twitter, Instagram, YouTube, and others.
The platform currently works with clients like Ather, Dentsu WebChutney, DSP Blackrock, Mahindra Electric, etc.
Lead Squared
LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI wholly and accurately – to people, marketing activities, lead sources, products, and locations.
The platform is built to handle thousands of users, millions of leads, and thousands of activities. LeadSquared is currently used by enterprises and small & medium businesses across a diverse set of industries. Leadsquared notable clients include brands like Byju’s, Acko, Zolo, Practo, etc.
WebEngage
WebEngage is a full-stack Marketing Automation and Customer Data Platform for consumer businesses. The platform enables clients to retain their customer’s users better and drive more business.
WebEngage facilitates cross-channel user engagement via various channels like Web Message (notification, survey, and feedback), In-App Message, Push Notification, Email, Text Message, Web Push, Facebook, and WhatsApp. Also, the WebEngage Journey Designer is a drag-and-drop user workflow builder for implementing multi-channel campaigns.
The platform currently works with clients like eBay, Flipkart, PluralSight, Sendgrid, GoIbibo, Avaya, Souq, etc.
CleverTap
CleverTap is a leading customer engagement and retention platform that helps brands maximize user lifetime value. Brands around the world count on CleverTap to engage and retain their customers. The platform currently processes over 10 billion data points and send over 2 billion communications every day. And, they deliver over 20 million push notifications in under a minute.
Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap’s platform to help them improve user engagement and retention, thereby growing long term revenue.
Simplfy360
Simplify360 is the leading Digital Customer Experience Platform. The platform enables brands and enterprises to enhance their digital customer experience and gain insights through data & analytics.
With their AI-driven conversation cloud and digital media command center and real-time dashboards, they empower clients to go beyond social. The company has a physical presence in India and the US and functions through partners in the APAC region. The platform currently works with brands like Ola, TVS, Max, Toyota, Xiaomi, etc.
Netcore
Netcore was among the first marketing technology companies in India to go global by offering solutions for enterprises. Netcore’s Digital Marketing suite includes promotional and transactional email marketing and mobile marketing capabilities.
The platform currently serves a strong base of brands creating 10+ Billion Customer Connects monthly and handles 30+ Billion Events a month. Netcore currently works with brands like Domino’s, Thomas Cook, Dream 11, RBL, Ola, KFC, to mention a few.
Zoho Marketing Suite
Zoho MarketingHub is an all-in-one marketing automation software that gives brands the complete picture of their pre- and post-sales marketing activities. Zoho MarketingHub is part of Zoho One, which is the brand’s integrated platform for businesses.
Zoho One gives marketing teams a comprehensive set of tools to build their presence, send prospects the right messages, and get great returns on their marketing budget. Zoho one includes tools to develop and optimize websites, engage prospects across channels and automate marketing processes, and boost ROI.